The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. "Logo Constructivist" is a backstage pass to the world of logo design, a realm usually hidden behind the final product's finished facade.想设计出一款成功的商标或者为那些苛刻的客户设计极具艺术性的品牌的最好方法,就是沿着其他大牌设计师的成功之路走下去。此书就向读者展示了世界级的设计师的设计纲领.