Corporate stationery is the first and most popular channel for a company to communicate its belief. As an extension of the business’s mantra, a good stationery set should represent a company’s coordinated image without sacrificing its basic functions as communication tools. IDENTITY SUITE is an edition that investigates the development of identity that goes beyond stamping a logo on business cards. Accompanied with case studies, the book will look into some of the most distinctive solutions and the creative process that truly allow a business stand out in the crowd.
公司的办公用品可以在第一时间传达公司的理念。作为公司理念的延伸,一套好的办公用品不仅仅是交流工具,还诠释了公司的整体形象。这本书研究了作为公司形象的办公用品的发展过程。通过案例研究,读者可以获知在办公用品方面,使一个公司在众多企业中突出的最佳创意过程和独特的解决方案。